Blog
Fresh Hospitality Marketing Concepts That Get Results
On the heels of COVID-19, marketing strategies for hotels and resorts have shifted to meet guests’ priorities and preferences. A decade ago, hospitality market trends were primarily focused on the rise of short-term rentals and high-profile acquisitions. Today, the newest trends in the hotel industry and adjacent industries are focused on how – and where…
The Benefits of Video Marketing for Any Business
In years past, a catchy tagline and a polished image in a magazine might have captivated audiences. Today, however, video marketing is the most impactful medium. More publishers, from news outlets to businesses, are adopting a video-first approach to content. Why? In part, because effective video marketing strategies put your brand, products and services…
Why Concierge Medicine Marketing Is Different
Marketing in medicine and healthcare is unique in all circumstances. Healthcare providers need to earn the trust of prospective patients while addressing individuals’ substantial barriers to care. Concierge practice marketing is even more niche, and it can be challenging for in-house marketing teams to reach the right audience effectively. The fix? A fresh, honest assessment…
Campaign Tracking Made Easy with A UTM Builder Tool
UTM tools make building UTM parameters faster, more accurate and more useful for marketers in any industry. Using UTM tags generates incredibly valuable user insights and provides actionable data to improve marketing ROI – and that’s what we’re all about. So, we made our own UTM builder template, and you can give it a shot,…
5 Fresh Healthcare Recruitment Strategies
Recruiting in healthcare has never been more competitive than in the past few years. Faced with an aging workforce and a mass industry exodus during the pandemic, recruitment in healthcare presents organizations with substantial challenges – and tremendous opportunity. Built on Oneupweb’s deep experience in healthcare recruitment marketing, we’ve compiled a handy resource for in-house…
Solving Visual & Image Search SEO Conundrums
Image search SEO is one of the most undervalued tactics in digital marketing. Three quarters of organic search results include images, making the SERP more visual than ever. For brands looking for ways to amplify their reach and improve their position for image and video results, SEO is key. Get in the picture! Follow these…
Why Brands Need a Style Guide
Style guides, also known as brand guides, manuals or the very comprehensive “brand and style guide” are an important marketing tool for organizations of any size. That’s because they document, organize and communicate a brand’s standards for logos, fonts and all the elements that represent your brand, including the voice and tone of written copy….
The Very Best Brands on Social Media
Marketing for a brand on social media can be tricky. Social media managers walk a thin line between maintaining brand standards, delivering engaging content on several platforms and proving the social channel’s role as a part of a comprehensive strategy. For inspiration, look at the social media accounts of these top brands and see what…
Why Section 508 Compliance Matters (and How to Get It Right)
The internet serves as a great equalizer. Since its inception, the web has removed barriers to information and resources that expand horizons, connect people and provide instant access to new opportunities. Legislation like the Americans with Disabilities Act and Section 508 are designed to democratize the internet by keeping information accessible to all users, including…
Collaboration in Figma: Our Favorite Ideation Tool
Figma is our go-to tool for internal collaboration, brainstorming and bringing many of those ideas to life. With companies comprised of distributed team members across the country and with clients located around the globe, Figma brings exciting whiteboard sessions into the digital age. Using Figma is a fun, intuitive and accessible way to connect people…
2024: Google Ending Third-party Cookies – What Marketers Need to Know
There’s been an awful lot of cookie-talk lately. In 2020, search engine behemoth Google announced that it would slowly end third-party cookies and, in doing so, change how digital marketing functions. As the deadline neared, Google announced in March 2021 that the move to a cookie-less world could wait another year – or two. Google…
3 Ways to Use TikTok to Increase Brand Awareness
TikTok, the 5-year-old platform that has matured from teen dance challenges to a marketing behemoth, might be the most accessible and affordable brand awareness play on social media. The powerful (and mysterious) algorithm serves relevant content based on user behavior and has redefined what it means to go viral. Franchises are uniquely positioned to leverage…