Swim With Sharks
The Online Marketing Tactics & Trends that Are Leveling the Playing Field for Small and Medium-Sized Businesses
A Practical Guide to Google Analytics
Google Analytics is well suited to multifarious marketing needs, whether that’s generating qualified leads, engaging customers with your brand, or driving sales. Learn its many ins and outs in this white paper.
The Practical Guide to Google Local Listing for Franchisees
This guide does not provide insight into Google’s world domination plan, but it does offer practical, tactical steps to gain traffic from local search and to help franchise owners make the most of the time you spend on local search marketing.
The Practical Guide to Google Trusted Stores
To help grease the wheels of e-commerce growth, Google has defined a new standard for customer service that all e-commerce brands are now encouraged to meet—or risk losing sales to the competition.
What To Expect When You’re Expecting A Website Redesign
The web design guide that reassuringly answers the questions of expectant site owners, from the planning stage through maintenance.
Private Equity Holdings and the Business Case for Digital Marketing
Buy, improve, sell—that is the name of the game for most successful private equity firms. It’s not easy, and the reality for many firms is that traditional private equity returns have fallen by the wayside. Digital marketing can help improve returns–quickly. Learn more in this white paper.
5 Simple Truths: Making Your CMOs Life Easier
Digital marketing is hard, expensive and your marketing budget is usually the first to go. That’s the truth—so what can you do about? Don’t make this any harder than it needs to be–download the paper and learn more.
Driving Inbound Leads Part 2
In this white paper we outline how to evaluate your content marketing by taking a look under the hood to make sure your sales funnel isn’t leaking and that you are continually calibrating all parts of your inbound marketing machine.
Driving Inbound Leads Part 1
We discuss inbound marketing and how to drive inbound leads. This is the first in a series on this topic, and to begin—we’re going to talk content and the need to be agile.
Business to Business: Bringing Sexy Back
Business-to-business—B2B—is one of, if not the, most, unsexy phraseologies in marketing.B2B is boring. But it doesn’t have to be.