resources

Resources

Whitepaper

A Practical Guide to Google Analytics

Google Analytics is well suited to multifarious marketing needs, whether that’s generating qualified leads, engaging customers with your brand, or driving sales. Learn its many ins and outs in this white paper.

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Whitepaper

The Practical Guide to Google Local Listing for Franchisees

This guide does not provide insight into Google’s world domination plan, but it does offer practical, tactical steps to gain traffic from local search and to help franchise owners make the most of the time you spend on local search marketing.

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Whitepaper

The Practical Guide to Google Trusted Stores

To help grease the wheels of e-commerce growth, Google has defined a new standard for customer service that all e-commerce brands are now encouraged to meet—or risk losing sales to the competition.

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Whitepaper

What To Expect When You’re Expecting A Website Redesign

The web design guide that reassuringly answers the questions of expectant site owners, from the planning stage through maintenance.

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Whitepaper

Private Equity Holdings and the Business Case for Digital Marketing

Buy, improve, sell—that is the name of the game for most successful private equity firms. It’s not easy, and the reality for many firms is that traditional private equity returns have fallen by the wayside. Digital marketing can help improve returns–quickly. Learn more in this white paper.

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Whitepaper

5 Simple Truths: Making Your CMOs Life Easier

Digital marketing is hard, expensive and your marketing budget is usually the first to go. That’s the truth—so what can you do about? Don’t make this any harder than it needs to be–download the paper and learn more.

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Whitepaper

Driving Inbound Leads Part 2

In this white paper we outline how to evaluate your content marketing by taking a look under the hood to make sure your sales funnel isn’t leaking and that you are continually calibrating all parts of your inbound marketing machine.

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Whitepaper

Driving Inbound Leads Part 1

We discuss inbound marketing and how to drive inbound leads. This is the first in a series on this topic, and to begin—we’re going to talk content and the need to be agile.

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Whitepaper

Business to Business: Bringing Sexy Back

Business-to-business—B2B—is one of, if not the, most, unsexy phraseologies in marketing.B2B is boring. But it doesn’t have to be.

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Whitepaper

Growing Michigan Businesses Across The Web

We are Oneupweb—a digital marketing agency rooted in Traverse City, Michigan, but present where your target audience is: online.

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