Resources

local seo for healthcare featured image

Local SEO for Healthcare: Yes, It’s Important

What is local SEO for healthcare? When it comes to medical organizations, local SEO is the art of curating your patients’ entire online experience of your organization – from initial research through appointment scheduling. It involves: Having a website with great UX and clear navigation paths Creating specific, localized content Optimizing your site with the […]

in SEO
CMS Management 101

CMS 101: Search Engine & Social Media Optimization

Small things make a big difference. Sometimes you don’t have time or resources to go digging through code to figure out why your site doesn’t rank, but the truth is that many of the most significant fixes you can make take just a few clicks to enable. That, or maybe you just need to organize […]

in Blog, Web Design
UX Design

Why UX Research, Design and Testing Are Important for Your Business

A design student’s take on the value of UX  by Liv Bishop As an advertising and branding student working with Google Maps on a UX-focused design project, I’ve learned quite a bit about what drives relevant web design and services that positively impact a business and its customers. Starting with expansive research and ending with a dynamic […]

in UX
What is Email Marketing? Email marketing icon

What Is Email Marketing and Why Do You Need It?

Since the days of dial-up internet and logging on to hear “You’ve got mail,” the world of email has changed significantly. Email marketing has erupted over the last 15 years. Nearly 105 billion emails are sent every day, a number expected to reach 246 billion by the year 2020. In order to tap into this growth, […]

in Blog, Business
Why You Shouldn't Farm Out Your Content

Why You Shouldn’t Farm Out Your Content

Imagine you’re sitting down to write a letter to a friend. You’ll probably use a unique tone and a personal voice, one that reflects your relationship with that friend and your typical style of speech. Maybe you’ll reference a few shared experiences and inside jokes or fill your friend in on something you’ve discussed before. […]

in Blog, Resources, SEO

Oneupweb Apologizes for Offensive Holiday Card

New Hire Causes Havoc for the Northern Michigan Digital Marketing Agency Traverse City, MI: After dozens of holiday cards were sent to clients that included an offensive image of an elf’s rear end, the northern Michigan digital marketing agency is issuing an apology. Established over 20 years ago, Oneupweb has a history of being inclusive […]

in Blog, Company Culture
Google My Business

Replace Your G+ Icon with Google My Business

Your Google+ icon is showing your age. Google Plus was laid to rest in October 2018, yet your website still has a G+ icon haunting every page on your website. There’s no room for sentiment. It’s time to get rid of that ghost once and for all. Rather than removing the G+ icon and link […]

in Business, SEO, Social Media
healthcare marketing

3 People You Need to Know for Effective Healthcare Marketing

Healthcare is about choices. When making healthcare decisions, consumers are becoming more and more reliant on the internet and on their own social networks to determine the best options. Whether to research symptoms and treatments or to look into healthcare service offerings, consumers are increasingly going online to find medical solutions. In light of this […]

in SEO
Web development

Frequently Asked Questions about Web Development

Computer engineers, programmers, developers, coders, code monkeys – by whatever term you know them, web development professionals are the backbone of the web. Likewise, our team of developers is the backbone of many projects, especially website design/redesign and custom campaigns we’ve launched for clients over the years. When prospects reach out to us about web […]

in Blog, Web Design

New Website Launches: What to Anticipate

Hopefully, you’ve selected us to redesign your website and we will be handling your stress-free launch. But if you haven’t, we want you to be prepared for your launch day. Most of the time the designers and developers at Oneupweb are replacing legacy sites that have been up for years. This means we’re updating more […]

in Blog, Web Design