Resources

Why Writing a Digital Marketing Case Study Will Convert All the People

Okay, maybe we took some poetic license with using the word “convert all the people.” However in a recent survey by B2B Marketing, of 112 marketers, two-thirds (66%) stated that case studies were “very effective” at driving leads and sales, and a further 32% found case studies to be “quite effective,” making case studies the…

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The Other ROI

When you’re strapped for time and resources, the best thing to have on your side is a good ally. You want to know that someone is there helping you shine within your role and cheering you on. That’s the benefit of working with a marketing agency like Oneupweb. “Relief on Investment” If you’re sitting there…

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Why You Should Double Down on Content Marketing During a Recession

No one knows how long this current recession will last, and it’s reasonable to assume that most companies are looking at their sales goals for 2020 and going back to the drawing board. Us, too. Because of this uncertainty, there is no better time to double down on content marketing and audience building campaigns so…

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looking through a window, seeing a man pointing at a wall of post-it notes

Your Marketing Checklist

Things are uncertain. We know. Here are eight things you can do today to take control of your marketing and set yourself up for success, no matter what’s ahead … Go through your social posts and channels. If there’s anything that you’ve planned or scheduled out that needs a second look or to be shelved,…

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Storyboarding Tips for Marketing Videos & Free Storyboard Template

The Best Productions Start with Great Preproduction Have you ever gone grocery shopping without a shopping list? If you have, you know that while you might still end up with a cartful of food, you’ll likely soon realize you forgot several items you badly needed to purchase from the store. Filming a video is like…

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email marketing faq

Email Marketing Frequently Asked Questions

You’re probably familiar with email marketing. Check your email right now – how many emails from brands are in your inbox? Email marketing is a powerful tool, but only if used correctly. This page will go over some of the most frequently asked questions our email marketing team receives. These questions include: Is email marketing…

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CareMeridian Case Study

Helping Those Who Help Others Healthcare organization CareMeridian, which has since merged with NeuroRestorative, provided care and rehabilitation to patients with profound and medically complex injuries in comfortable, home-like environments. Whether patients had suffered a traumatic brain injury, spinal cord injury or needed specialized nursing or ventilator care, the dedicated staff at CareMeridian provided individualized,…

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oneupweb director of content marketing and seo freddy hunt's desk at his home in the garage. he called it the garoffice

How to Stay Sane and Productive While Working From Home: A Guide

 If I had a nickel for every time, someone said, “weird times” this past week. I’d be …   We’re all being potentially thrown into an unfamiliar situation with working from home (WFH, in case you’ve seen this acronym floating around and were too afraid to ask what it means), increased isolation and potential sickness floating…

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How to Use a Sales Funnel for Marketing Strategy

There isn’t anything more beloved to a sales and marketing team than their sales funnel. This visual representation of your customer lifecycle simplifies how awareness becomes interest, which leads to a decision and then, eventually, a customer. And because it’s so easily understandable, your sales funnel can be easily championed by the entire organization. How…

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ROI of SEO

Showing the ROI of SEO is tricky for a number of reasons, but mostly because it can be difficult to tell if the positive results we’re seeing in organic search can be attributed to something we did or is a result of a favorable algorithm update or some other marketing initiative. That said, it’s imperative…

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Escaping the Coronavirus

Happy Content for Your Week. Quarantine. Day #5 (or 6…7? It’s all a blur.) It has been quite the year. Quite the year, indeed (yes, we know it’s only March). With businesses shutting down and states mandating quarantines, the anxiety and stress is mutual across the globe. But today we’re steering clear of that. While…

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Guided Selling: The Importance of Curation in Ecommerce Marketing Strategy

With 25% of American shopping malls expected to close by 2022, doubt concerning the viability of traditional retail is increasing. Yet, no matter the future of big box stores or traditional retail in general, those working in the ecommerce digital marketing arena would be wise to study and apply what brick-and-mortar stores do best: guided…

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