Resources

Learning from Trends in Advertising During a Recession

As we rounded out April 2020, paid media advertising spend in the US had seen more than a 50% decline over the past two months. It makes sense. Media dollars for search engine marketing are meant to drive conversions. And because of coronavirus (COVID-19), many traditional conversions simply cannot happen right now.  Advertising during a…

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Gravity Forms to Pardot Integration

A Guide for Successful Form Building Step 1 :: Building a Form with Gravity Forms For Gravity Forms documentation and training, please review the following resources: Official documentation from Gravity Forms YouTube tutorial – The only part of the video that applies is about creating the forms themselves. You will put them on your pages…

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There Is No “Pandemic Marketing Plan”

If you’re like us at Oneupweb, you’ve seen a disproportionate number of posts about “how to work from home” and “video conference etiquette.” But once you’ve settled in and you know your new #WFH routine, what marketing should you spend your time on? There is no one-size-fits-all “pandemic marketing plan.” Rather, there are many ways…

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Coronavirus, Ads and People at Home

Observations of Consumer Behavior through a PPC Lens We’ve seen reports from all over about how coronavirus (COVID-19) is changing the way we use the internet. At Oneupweb, we’ve noticed some interesting changes in the way people interact online since states began declaring states of emergency. For a higher education client’s paid media campaigns, there…

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Why Writing a Digital Marketing Case Study Will Convert All the People

Okay, maybe we took some poetic license with using the word “convert all the people.” However in a recent survey by B2B Marketing, of 112 marketers, two-thirds (66%) stated that case studies were “very effective” at driving leads and sales, and a further 32% found case studies to be “quite effective,” making case studies the…

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The Other ROI

When you’re strapped for time and resources, the best thing to have on your side is a good ally. You want to know that someone is there helping you shine within your role and cheering you on. That’s the benefit of working with a marketing agency like Oneupweb. “Relief on Investment” If you’re sitting there…

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Why You Should Double Down on Content Marketing During a Recession

No one knows how long this current recession will last, and it’s reasonable to assume that most companies are looking at their sales goals for 2020 and going back to the drawing board. Us, too. Because of this uncertainty, there is no better time to double down on content marketing and audience building campaigns so…

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looking through a window, seeing a man pointing at a wall of post-it notes

Your Marketing Checklist

Things are uncertain. We know. Here are eight things you can do today to take control of your marketing and set yourself up for success, no matter what’s ahead … Go through your social posts and channels. If there’s anything that you’ve planned or scheduled out that needs a second look or to be shelved,…

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a storyboard example of the three little pigs

Storyboarding Tips for Marketing Videos & Free Storyboard Template

The Best Productions Start with Great Preproduction Have you ever gone grocery shopping without a shopping list? If you have, you know that while you might still end up with a cartful of food, you’ll likely soon realize you forgot several items you badly needed to purchase from the store. Filming a video is like…

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email marketing faq

Email Marketing Frequently Asked Questions

You’re probably familiar with email marketing. Check your email right now – how many emails from brands are in your inbox? Email marketing is a powerful tool, but only if used correctly. This page will go over some of the most frequently asked questions our email marketing team receives. These questions include: Is email marketing…

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care meridian logo

CareMeridian Case Study

Helping Those Who Help Others Healthcare organization CareMeridian, which has since merged with NeuroRestorative, provided care and rehabilitation to patients with profound and medically complex injuries in comfortable, home-like environments. Whether patients had suffered a traumatic brain injury, spinal cord injury or needed specialized nursing or ventilator care, the dedicated staff at CareMeridian provided individualized,…

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oneupweb director of content marketing and seo freddy hunt's desk at his home in the garage. he called it the garoffice

How to Stay Sane and Productive While Working From Home: A Guide

 If I had a nickel for every time, someone said, “weird times” this past week. I’d be …   We’re all being potentially thrown into an unfamiliar situation with working from home (WFH, in case you’ve seen this acronym floating around and were too afraid to ask what it means), increased isolation and potential sickness floating…

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