Social Commerce And Your E-commerce Strategy

Posted on in Resources, White Papers & Guides

Social Media is the new word of mouth

Marketers have long stressed the need for businesses to adopt savvy social media marketing tactics, but it’s been a struggle to justify a significant spend in the social media space.

This white paper discusses some of the problems marketers wrestle with when it comes down to deciding how much, if anything, to spend in the social channels.

Highlights Include:

  • Relevant recent developments in social media
  • What metrics work for measuring success
  • Social media and the planned-purchase sales cycle

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Name: Andrew Dodson Position: SEO/Content Project Manager What’s your average day like at Oneupweb? I start my day by reading up on the latest marketing and content writing news from a variety of sites, followed by a quick skimming of our local news in Traverse City, Michigan news on MLive and national news from the...

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