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Google’s New Effort to Improve Mobile Search

As we know, Internet usage via mobile devices has overtaken access by desktop, and Google, as is its wont, is adjusting accordingly, so that it can continue to dominate search. The big G recently announced that if mobile searchers are thinking of clicking through to a specific page, and that page redirects users to a […]

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Yelp & Niche Apps Gain Ground in Exploding Mobile Search Market

It’s easy to spend more time deciding on a restaurant than actually eating out. Because if you’re anything like me, the process involves Shaking my UrbanSpoon app, investigating reviews on my Yelp app, comparing those to Google Reviews, scanning deals on my Groupon app and then hitting the Chowhound discussion boards for Plan B and […]

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The Disappearing Desktop: 3 Tips for Mobile Advertising

If you haven’t already, it’s time to get serious about mobile advertising. According to yesterday’s report from eMarketer, mobile ad spending grew by 105% in 2013, totaling a staggering $17.96 billion. Mobile advertising accelerated even faster in the United States, growing 122%. The data reflects a rapidly changing digital landscape: by contrast, eMarketer reports that […]

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Google’s Earnings Call Reveals Huge Surge in Mobile Traffic to YouTube

How much mobile traffic does YouTube receive? The numbers may surprise you. In its most recent earnings call, Google reported 40% of YouTube traffic is now derived from mobile users—a figure that’s up 25% from 2012 and one that crushed the percentage of traffic the social media video giant saw from mobile users in 2011, […]

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Rescheduled WEBINAR: RESPONSIVE DESIGN & YOUR MOBILE AUDIENCE

You’re invited! Join us for a free webinar: Responsive Design and Your Mobile Audience on Tuesday, November 5th, 2-3pm EST. 1.5 billion people use mobile devices to access the internet, and Google is now penalizing websites that are not mobile friendly. Is your website responsive? Still unsure what responsive design is all about? Oneupweb’s Director […]

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Google to penalize poor mobile performance

Mobile usage continues to rise. With 91% of U.S. adults owning mobile phones and over 60% of those being smartphones, it’s no secret that the shift to mobile search is becoming increasingly important. In response to the shift in device usage and user demand, Google announced recently that they will begin penalizing sites performing poorly […]

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Oneupweb : Tailgating Apps—Mobile That Is

With all the advancements in technology it’s now easier than ever to host or attend a tailgate. A couple of my favorite apps are “Tailgate Scout” and “Last Call.” […]

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Oneupweb : A Golden Age for Mobile

Between this and more, you don’t have to look too far to realize that we are truly living in a golden age for mobility. […]

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Oneupweb : Springtime is for Mobile

A few of the latest mobile happenings. […]

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Oneupweb : Loyalty, Location & Mobile Marketing in 2011

The two areas where I really see opportunity for mobile marketing in 2011 are loyalty and location based programs. […]

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Oneupweb : Loyalty, Location & Mobile Marketing in 2011

The two areas where I really see opportunity for mobile marketing in 2011 are loyalty and location based programs. […]

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Oneupweb: Leveraging Mobile for Brand and Consumer Engagement

Coors Light runs several mobile and online promotions every year, typically as part of a multi-disciplinary campaign, but they put the most effort behind one of America’s biggest beer drinking holidays: The Super Bowl. […]

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