Let 2014: Year of the Horse Inspire Your Marketing

Happy New Year! Enter 2014,  the Year of the Horse in the Chinese zodiac. Supposedly, people born in the year of the horse tend to be clever and cheerful—a little stubborn at times, but are still very popular people who often crave the limelight. Ella Fitzgerald was born in a horse year. So were some […]

in Blog

Potential New Google+ Ads Require More Transparency

More than 2 years after launch, Google+ continues to struggle as a social network. For users, the problem is relevance. “I don’t know anyone using Google+, so why should I?” is the common refrain. For marketers, the problem is bigger. We know people are using it, but we don’t know exactly how many and how […]

in Paid Media