Resource Archive

Hand in Hand: Breaking Down Barriers Between Digital and Traditional Marketing

Just last month, research company eMarketer forecasted that digital will overtake TV ad spending this year for the very first time.  This goes against predictions made earlier this year by industry observers that TV would stay on top until 2017. Things are moving fast. We do not find it surprising that digital is surpassing traditional […]

in Paid Media

Facebook Trumps Yahoo as No. 2 Digital Ad Seller

Facebook is the No. 2 digital ad seller in the U.S.—what can we credit Facebook’s success? Mobile. Market forecasters predicted Facebook would finish third behind Google and Yahoo in the digital ad-seller foot race. But the social media giant managed an upset, of sorts, topping Yahoo as the No. 2 digital ad seller in the […]

in Blog