7 Ways to Fail Better – Your Guide to Jump Starting A/B Testing for PPC Ads

So you’ve started a Google AdWords campaign.  You have a campaign configuration that makes sense. You’ve selected keywords that are relevant to your business, and you’ve narrowed down your geographic targeting and day-parting. Now you want to get the most out of your ads. A/B Testing is a great way to optimize your click-through-rate, learn […]

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