PPC, or paid media, refers to advertisements that businesses pay for every time a user clicks on their ad. The advertisers earn ROI from the leads and conversions that come from the paid-generated traffic. There are two main types of PPC advertising: Paid search ads, which appear in Google and Bing as links featured more […]
Our internal marketing team, Chris, Nicole and Alaina, is officially HubSpot certified! We don’t always toot our own horns over here, but when we do it sounds like this —TOOT! If you’re not familiar with HubSpot, it’s the marketing industry’s most popular inbound marketing software platform, helping companies attract visitors, convert leads and close business. […]
Google recently announced on the “Inside AdWords” blog that they would begin placing AdWords advertisements on the bottom of the search engine results page (SERP).
In the last month PPC and display advertising were hot topics on the StraightUpSearch blog. Today I’ll recap some of the stories that are worth a second look.
n late March of this year, Google added a new feature to its AdWords platform, “topics”, an extension of contextual targeting which had previously been confined to keywords. With display advertising growth expected to outpace growth in paid search, Google appears to be making continued efforts to capitalize on this trend. According to a recent report commissioned by Interactive Advertising Bureau, display advertising grew by 24% in 2010 as the growth of search slowed to 12%.
Google Just announced yesterday that the position preference feature in AdWords is being discontinued.
Google has been changing how pay-per-click advertisements appear on the search engine results page. Many ads in the premium spots now feature the first description line in the same line as the ad title.
Google recently announced the addition of a new feature in the AdWords management interface called “negative keyword lists.”
Google recently announced the release of the open BETA for the AdWords Campaign Experiment (ACE) tool.
A champion of so many worthy social causes, Google has developed a process they call Remarketing, which helps rescue abandoned shopping carts.
Google remarketing makes it possible for businesses to reach users who are likely to be more receptive to their ads and special offers.
Expanding your campaigns outside of traditional search engine platforms and into other areas could supply the boost you’re looking for, and take youe campaign to the next level!