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Micro Moments and Mobile :: Good for B2B?

By now you have no doubt heard about the importance of mobile and maybe you’ve even heard of micro moments. But in case you need a quick refresher: Mobile is important for every brand and every audience. How important? Just consider these stats courtesy of Google’s Micro Moments: Your Guide to Winning the Shift to […]

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The Benefits of “Vendor” Satisfaction?

In search of gratitude, are we doing all we can to foster meaningful business relationships? There’s a lot of chatter around employee satisfaction and retention. This blog is not about that (though there are several studies showing how millennials are more of a migratory workforce, holding down several more jobs than prior generations and it’s […]

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Let’s Get Personal about Your B2B Content Marketing

In terms of business value, if all things are equal between you and the competition, are you confident that you’ll win the heart of your ideal customer? Excuse me for sounding like a Cheap Trick, but I want you to want me. Of course it’s one thing to say that and another thing to actually […]

in SEO

Are You Ready? Get Our Guide on Weathering Challenges

I told you we had some good stuff planned, didn’t I? Well, here it is! Our new direction with the way we create and disseminate content. Moving forward, our blog will be anchored to a specific topic. This month, we discuss seasonality. Seasonality is more than just retail and Santa Claus. Buying cycles, budgets, cyclical […]

in SEO

7 Examples of Beautifully Designed B2B Websites That Get It Right & Why

Marketing and maintaining an online presence for B2B companies is not an easy task. But it’s not impossible. Here are 7 beautifully designed B2B websites (most of which are even responsive!) that have the brains behind them to match their sleek exteriors. 1. Greengage—Provide Valuable Information This sustainability consultancy firm partners with clients to advise […]

in Web Design

OneUpWeb Presents: Content Marketing and B2B Lead Gen, A Webinar

Content marketing is a personal, conversational approach to marketing. It takes many forms—from infographics to white papers, blog posts (this is content marketing) to webinars. No matter what form it takes, there are ways to make it work for your business. In our latest webinar from this past Friday, we talked about content marketing and […]

in SEO

B2Bs: How Important Is Personal Value (Infographic)

B2Bs: Personal Value is a pretty big deal. B2B marketers can have it a little rough—they’re not sleek and sexy like Apple; they don’t have the trendiness of a Warby Parker or a Toms Shoes. Or do they? Here at Oneupweb, we think it’s just a matter of perspective. We think you should inject a […]

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5 Ways to Improve Your B2B LinkedIn Business Page

Are you doing everything you can to leverage LinkedIn for your B2B? Improve your B2B LinkedIn business page using these five simple tips. LinkedIn’s network contains over 3 million professional groups and over 2 million businesses. The professional social network isn’t just for shopping around for your next job—B2B’s can also leverage it to generate […]

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B2B Holiday Remarketing :: Paid Media

Is remarketing advantageous to B2B companies? We say, yes! Remarketing—showing relevant ads across the web to people who have previously visited your site, is nothing new to B2C advertisers (and if it is we need to talk!). But you might be surprised to learn that remarketing during the flurry of online holiday buying is a […]

in Paid Media