Resource Archive

Marketing Tip of the Week: A Little Sugar

No matter what adjective you choose to describe the best, tastiest, most effective and totally Shweet marketing it’s important to remember that it takes more than just a 50-cent package of Kool-Aid to make your brand flavor stand out. It takes a little something extra that must be mixed to taste, occasionally adjusted and applied […]

in Blog

Yes. Design Is Good for Business.

“Design is now firmly on the business agenda. No longer the cherry on the cake for high-end goods and luxury brands, over the past decade it has gained relevance for the way organizations are structured, how they operate and how they think.” –Pietro Micheli The fallacies of yesteryear, where design is nothing but expensive decoration, […]

in Web Design

Bing Helps You Identify Trending Blog Topics

Bing has added trending topics from Facebook and Twitter to their newly redesigned news portal. Here’s a look at the new Bing News: The design features a prominent Trending Topics carousel, which draws from both Facebook and Twitter. As you can see in the above screenshot, there’s also a column on the bottom right titled […]

in SEO

Apple Overtakes Coke as Top Brand

Times are changing and one brand has ousted a 13-year leader in having the “world’s most valuable brand.” Since 2000, Coca-Cola has held that title, but chances are, it’s not going to be a surprise who took the # 1 spot: Apple. The rate at which Apple rose to number one is astounding. Just two […]

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ONEUPWEB WHITE PAPER: THE IMPORTANCE OF BRAND CONSISTENCY FOR FRANCHISES

Inconsistent branding and messaging has a negative impact on your ability to attract new franchisees and provide the same experience and level of care your target consumers have come to expect. Your franchise’s brand is one of its most important business assets. It lures potential franchisees and helps to attract and retain your customer base. […]

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Refreshed, Remixed And Still Relentless

An important tenet of branding is knowing when to give your brand a refresh. And we were more than ready. In the case of our newly launched website redesign, the change is nothing radical or crazy—but rather something that takes the essentials of who we are and updates it to reflect our growth spurts. Refreshing […]

in Web Design

Oneupweb : French Paper + CSA Design = Awesome

Even though I am a designer who works primarily in the digital realm, there is still something about a paper swatch book that makes my heart skip a beat or two. They are often little design gems. And the ones I always reach for first are from French Paper. I’ve always loved the unique, quirky […]

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Oneupweb : Brand Hankey Pankey

While toying with a brand can be an enjoyable and laugh inducing affair, there are limits to what can be considered “useful branding.”

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