Maintaining branding consistency when you’re a franchise is one of the most important tools for a successful business. Your franchise’s brand can be one of its most important business assets, if done correctly. It lures potential franchisees and helps to attract and retain your customer base. In this white paper, we discuss the importance of […]
No matter what adjective you choose to describe the best, tastiest, most effective and totally Shweet marketing it’s important to remember that it takes more than just a 50-cent package of Kool-Aid to make your brand flavor stand out. It takes a little something extra that must be mixed to taste, occasionally adjusted and applied […]
“Design is now firmly on the business agenda. No longer the cherry on the cake for high-end goods and luxury brands, over the past decade it has gained relevance for the way organizations are structured, how they operate and how they think.” –Pietro Micheli The fallacies of yesteryear, where design is nothing but expensive decoration, […]
Bing has added trending topics from Facebook and Twitter to their newly redesigned news portal. Here’s a look at the new Bing News: The design features a prominent Trending Topics carousel, which draws from both Facebook and Twitter. As you can see in the above screenshot, there’s also a column on the bottom right titled […]
Times are changing and one brand has ousted a 13-year leader in having the “world’s most valuable brand.” Since 2000, Coca-Cola has held that title, but chances are, it’s not going to be a surprise who took the # 1 spot: Apple. The rate at which Apple rose to number one is astounding. Just two […]
Earlier this week, J.C. Penney announced another big change. Eighteen months after a huge company-wide overhaul led by the (now-infamous CEO) Ron Johnson they are in rewind mode—removing from their logo the red, white and blue square; dropping the lower-case abbreviations; and returning to what they were before 2011. J.C. Penney has hit the proverbial […]
An important tenet of branding is knowing when to give your brand a refresh. And we were more than ready. In the case of our newly launched website redesign, the change is nothing radical or crazy—but rather something that takes the essentials of who we are and updates it to reflect our growth spurts. Refreshing […]
Even though I am a designer who works primarily in the digital realm, there is still something about a paper swatch book that makes my heart skip a beat or two. They are often little design gems. And the ones I always reach for first are from French Paper. I’ve always loved the unique, quirky […]
Learn from Cupid’s tactics to help make your audience fall in love with your brand, services and products.
While toying with a brand can be an enjoyable and laugh inducing affair, there are limits to what can be considered “useful branding.”
Big brands are getting their names in play and are helping build the hype for one of the greatest sporting events on Earth, the World Cup.
Video contests are a great way to creatively engage users with your brand and get your message out there through all the appropriate viral and social channels.