Resource Archive

The Importance of a Style Guide

Style guides, also known as brand books or manuals, are a vital marketing tool. That might sound biased and exaggerated, but they really are very important. They typically include information on logos, color, typography, imagery, and sometimes on the brand mission, tone and voice; each item is clearly explained with examples on how to use […]

in Web Design

The Golden Question: Should I Handle Digital Marketing In-House or Hire an Agency?

Your company has reached a critical juncture, you’re either: 1)  Growing beyond your ability to keep up 2)  Stagnating 3)  Or gasp… shrinking … In other words…you need help. Your sales team needs more leads in the pipeline and they need to either close that business fast, or access an automated system for long-term cultivation. It’s time […]

in Blog

Featuring The One and Only Sara Ariza

Name: Sara Ariza Position: Director of Client Services What’s your average day like at Oneupweb? It’s never average. It starts with lots of coffee and always ends with enough material for stimulating dinner conversation (and not the gossipy type). Before 5:00pm, I’ll have typically worked on three or four client accounts – setting up, auditing […]

in Blog

Cherryland Electric Cooperative and Oneupweb Team Up

“Oneupweb went well above and beyond and gave us back an online presence that truly captures the spirit of our organization” We are excited to announce the launch of the redesigned website for Cherryland Electric Cooperative. Cherryland is a member-owned electric utility that serves over 33,000 members in Leelanau, Grand Traverse, Benzie, Kalkaska, Wexford, and […]

in Web Design

Creating a Timeless Brand in a Trend-Obsessed World

Every great brand has a style, a look and feel that, like a moth to the flame, draws customers in. You can often identify these brands by a single iconic element that differentiates them from all other competitors. Coca-Cola has its iconic red, McDonald’s its golden arches, and Starbucks a siren of the sea. But […]

in Web Design

33 Web Design Terms You Need to Know

HTML, CSS, CTA, RSS, RGB—it’s easy to be confused by the myriad of terms floating around the web. But, when it comes to designing and managing your website the more familiar you are with the jargon the better prepared you are to communicate with your team. For this reason we have compiled 33 need-to-know terms […]

in Web Design

10 Ways to Win at SlideShare SEO & Presentation Optimization

I blame my high school computer science teacher, my college communications professor and nearly every business presentation I’ve ever endured. So thank you, SlideShare, for showing me that PowerPoint presentations don’t have to suck. In a world where attention span is often dictated by the speed of a computer mouse, the presentation sharing network SlideShare […]

in SEO

10 Stock Photo Clichés that are Decimating Your Credibility

Thematically overdone stock photography has landed front-and-center on important web pages, seemingly filtering up from the unknown depths of the web. Perhaps, the proliferation of poor-quality stock photos has to do with convenience: just how easy they are to find, purchase and use. And, for the busy individual who doesn’t have a lot of time, […]

in Web Design

Instagram Video vs. Vine: 5 Things Brands Should Consider

It seems incredible that Vine is barely a year old, and that Video on Instagram didn’t debut until June 2013. Particularly for brands looking to engage the Millennial market, short-format video marketing makes a compelling case. Short-format video appeals, in particular, to Millennials’ appetite for multimedia content and what Nielsen calls their preference for “off-beat, […]

in Paid Media, SEO

5 Instagram Tips and The Brands That Are Nailing Them

Instagram gets 15x the engagement of Facebook, according to a recent study. – There is no denying Instagram offers major potential for brands, but what can they do to get the most out this photo-sharing, social platform? Read on as we spotlight 5 tips to maximize your marketing use of Instagram and show the brands […]

in SEO

Content Marketing: Are You Relevant?

Welcome to 2014, less than two months young and chock with its own flair: a polar vortex, the winter games, Princeton and Facebook with their public “my smarts are smarter than your smarts war”. Seems like it’s going to be eventful and full of content marketing fodder. (Yes, I had to drop that word into […]

in SEO

The Fall of Guest Blogging: Dispelling the Myth

On Monday, Matt Cutts (the head of Google’s Webspam team) took a page out of Richard Sherman’s book when he took to his religiously followed blog and in a video forcefully slammed guest blogging, declaring: “Ultimately, this is why we can’t have nice things in the SEO space: a trend starts out as authentic. Then […]

in SEO