Resource Archive

Yes. Design Is Good for Business.

“Design is now firmly on the business agenda. No longer the cherry on the cake for high-end goods and luxury brands, over the past decade it has gained relevance for the way organizations are structured, how they operate and how they think.” –Pietro Micheli The fallacies of yesteryear, where design is nothing but expensive decoration, […]

in Web Design

Not Relying on Customer Personas

For those of you who aren’t knee deep in marketing jargon, when I use the term “Persona”, you might think I’m referring to an actor taking on an alter ego to deliver a performance (ala Chris Farley and his performance as Matt Foley, an over the top motivational speaker).  I’m not—and, as other marketing veterans […]

in Blog