Digital marketing is an investment, not an expense. Opening a discussion by asking an agency about their pricing is no different than walking up to a contractor and saying “I’m looking to build a house, what will it cost?”
Establishing an unmistakable brand identity is a very tricky affair. Sometimes, that brand identity can get away from you.
Use Twitter to your benefit in two tremendous ways—be responsive to customer needs and also be scrounging to scoop up your competitors’ customers!