Revving Up Your Content Curation Machine

The key to any inbound strategy is content—relevant content—and a lot of it. You must take inventory of what you have and be smart about what you need in order to deliver focused communications over time and across channels. It is not only important to map out an editorial calendar—it is important to have your […]

in SEO

3 Types of Shareable Content

It’s been said that a company no longer controls its brand. That’s something of a misstatement. Control is still present— it’s just that instead of flying solo, companies are now operating with co-pilots— their target audiences, who can sometimes wrest control away and dictate the direction of the brand. And that’s still a scary thought. […]

in Blog