The Golden Question: Should I Handle Digital Marketing In-House or Hire an Agency?

Your company has reached a critical juncture, you’re either: 1)  Growing beyond your ability to keep up 2)  Stagnating 3)  Or gasp… shrinking … In other words…you need help. Your sales team needs more leads in the pipeline and they need to either close that business fast, or access an automated system for long-term cultivation. It’s time […]

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David Kehrer

David Kehrer – He’s Our Man – If He Can’t Do It No One Can

Name: David Kehrer Position: Creative Director What’s your average day like at Oneupweb? My average day includes the management of our design team and projects, discussing and reviewing projects, and working with our sales team. Tell us about a favorite client moment. We recently received a photo from a client showing how excited they were […]

in Blog, Company Culture
Nicole Emenhiser

Featuring Nicole Emenhiser – All Day Er’ry Day

Name: Nicole Emenhiser Position: Senior Graphic Designer What’s your average day like at Oneupweb? First, there is coffee. Then… well, then there is more coffee. Mostly I spend my days researching, building, reviewing and occasionally starting from scratch. I spend a lot of time looking into what current usability and design trends are, building websites […]

in Blog, Company Culture

Google Begins Calling out Mobile-Friendly Sites in Search Results

Is your site mobile friendly? Google confirmed that it cares about mobile-friendly design a lot when it announced November 18 that it has begun a gradual roll-out of optimizing its search results for mobile users by adding a “mobile-friendly” label to search results that are considered “mobile-friendly.” This change has been rolling out globally over […]

in SEO

Cherryland Electric Cooperative and Oneupweb Team Up

“Oneupweb went well above and beyond and gave us back an online presence that truly captures the spirit of our organization” We are excited to announce the launch of the redesigned website for Cherryland Electric Cooperative. Cherryland is a member-owned electric utility that serves over 33,000 members in Leelanau, Grand Traverse, Benzie, Kalkaska, Wexford, and […]

in Web Design

5 Web Design Trends Emerging, Fall 2014

The web just exploded. OK, I exaggerate. But it hasn’t even been a year since I wrote “8 Sizzling Hot Web Design Trends for 2014” and here I am again, just seven months later with five new web design trends that are shaking up how we interact on the web. Images keep getting bigger, webpages […]

in Web Design

Google’s New Effort to Improve Mobile Search

As we know, Internet usage via mobile devices has overtaken access by desktop, and Google, as is its wont, is adjusting accordingly, so that it can continue to dominate search. The big G recently announced that if mobile searchers are thinking of clicking through to a specific page, and that page redirects users to a […]

in SEO

Yes. Design Is Good for Business.

“Design is now firmly on the business agenda. No longer the cherry on the cake for high-end goods and luxury brands, over the past decade it has gained relevance for the way organizations are structured, how they operate and how they think.” –Pietro Micheli The fallacies of yesteryear, where design is nothing but expensive decoration, […]

in Web Design

The Rollercoaster of Large Scale Website Redesigns

The idea of taking on a site redesign, especially for a large-scale site (e-commerce or publishing) can feel like an overwhelming challenge. More often than not, large sites are near the point of breaking before there is a commitment to make a change, just because of all the pieces that are involved. If you’ve felt […]

in Web Design

Color and Your Website

We gauge the world around us, in part, through our perception of color. And colors affect us immensely—triggering chemical reactions in our brains that evoke emotional responses, feelings and even memories. When color is used poorly on websites it can create unease—even a mild jarring effect—in users. For example, red, can be a wonderful brand […]

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Pantone Announces 2014’s Color of the Year: Radiant Orchid

About this time every year, color-obsessed designers begin checking the Pantone website for that oh-so-important announcement. What will be next year’s color? Will it be warm or cool? What color will be the trend for 2014? Is it going to be orange, red, blue or something else entirely? Today, we found out. Radiant Orchid will […]

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5 Things You Didn’t Know About Nicole E.

This is the first installment of our new series “5 Things You Didn’t Know About ___”. Each week, we’ll highlight one of the fantastic people manning the trenches here inside the walls of Oneupweb. This week, we feature Nicole Emenhiser, one of our senior graphic designers.   Oneupweb: Welcome, Nicole E! Thanks for taking the […]

in Web Design
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