Resource Archive

Is Email Marketing Something That We Should Consider?

If your digital marketing strategy were a family portrait, email marketing would be the red headed stepchild. Let’s give it a makeover… Why does it matter?  Because it works!  Whether you’re a business that offers products or services that tie to an E-commerce site or you’re a consulting firm that sells high price services, email […]

in Blog

CRM Retargeting: 3 Ways to Increase Customer Frequency

Combining CRM data with sophisticated ‘matching’ technology, CRM retargeting allows digital marketers to serve targeted, relevant display ads to defined customer and/or prospect segments. On a recent Oneupweb webinar, I spoke with one of our paid media specialists about the opportunities for B2C and B2B brands to leverage CRM retargeting for increasing customer frequency. Here […]

in Paid Media

CRM Retargeting in Higher Education Marketing

In higher education marketing, successful enrollment campaigns follow the most basic rule of relationship marketing: there’s no substitute for personal contact. Beyond “The Big Three” (Cost, Financial Aid, and Academic Reputation), Noel-Levitz’s comprehensive 2012 study reveals “Personalized Attention Prior to Enrollment” as the leading factor to enrollment among four-year private first-year students. Despite this, the […]

in Paid Media