Resource Archive

The Customer Is Always Right: Responding to Online Reviews

Whether or not your brand sells products or services, chances are that clients and potential customers can find out about your company with a quick Google search. In fact, 90% consumers read online reviews. From social media posts and Google My Business local listings to service review sites such as Yelp or TripAdvisor and product […]

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Getting Spreadsheety – 7 Tips for Better Market Research

I really know how to shut down a party sometimes—and not in the 3am dancing on the tables kind of way. Often, when asked what it is I do, I can cause the eyes of the polite asker to glaze over. “I design and deploy research instruments for the sake of gathering meaningful information for […]

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3 Ways To Get the Most out of Market Research

Market research is the overarching practice of gathering information about markets or customers with the intent of gaining insight to support strategy and decision making. All of our engagements start with market research. You cannot have sound strategy unless you truly know what drives your customers. With prospective as well as existing clients, we regularly […]

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Your Visitors Crave a Sleek, Intuitive Customer Experience—Do You Provide It?

Remember the last time you were blown away by a sleek, intuitive customer experience online? How many times after did you ask yourself: Why can’t my organization have a website like that? The truth: it can. It should, too. But the problem lies in tailoring the process to your customer and audience. Keep in mind: […]

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