For many retail advertisers, the holiday represents the busiest time of the year. Increased demand often helps sustain sales numbers by offsetting slower months, when shoppers are less inclined to buy. Starting around Black Friday, consumer demand increases exponentially, and it happens almost overnight. It’s not uncommon for clients to see a 10x volume increase […]
Perhaps an even bigger story is the amount of money online shoppers spent during the rest of that week [the week of Cyber Monday] online.
To see how much this single day [Cyber Monday] of retail joy has grown in the last 6 years makes one wonder: how big will it be in another 6 years?
Take a look at your strategy for the next holiday season.
In celebration of what has now become “Cyber Week”, here’s a handy list of resources you can use to shop until your clicking finger falls off this week.
So why are the brick-and-mortar stores pretty much ignoring Facebook when it comes to Cyber Monday? With thousands of fans that see these brands’ wall posts in their news feed, there is no reason not to broadcast special deals on this social network.
With the luck I’ve had so far, so much for the stress free feeling of getting an early start with gift shopping!
Express recently sent me a direct mail piece with a coupon referencing Cyber Monday. Why didn’t they include some sort of social media promotion as well?
How are things shaping up so far for Cyber Monday this season?
Cyber Monday has become the biggest e-commerce shopping day of the year, as Black Friday is for brick-and-mortar. In this post Adam critiques strategies used by some of the largest online retailers on December 1st, 2008.