Competitor Analysis – Without Competition We Would All Be Stagnant

When is the last time you took a deep dive into what your competitors are doing? If it’s been a while, it’s time to do some research. Through competitor analysis, you can future-proof your business and anticipate what’s around the corner for your industry or sector. Chances are, somebody in your industry is digitally marketing […]

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Google Event Success

After all the excitement surrounding the Google event last night, it was here and gone in the blink of an eye. But with over 50 in attendance, what a success it was! Google approached us a couple months ago to co-host an event with them called “Let’s Put Traverse City on the Map.” The goal […]

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Cherryland Electric Cooperative and Oneupweb Team Up

“Oneupweb went well above and beyond and gave us back an online presence that truly captures the spirit of our organization” We are excited to announce the launch of the redesigned website for Cherryland Electric Cooperative. Cherryland is a member-owned electric utility that serves over 33,000 members in Leelanau, Grand Traverse, Benzie, Kalkaska, Wexford, and […]

in Web Design

I Want All the Brains: A Non-Zombie Approach to Client Success

Your account managers seem to be perpetually on a client call. Your developers are always wearing headphones. And your creative team is—ugh—all the way at the other end of the floor. You have the feeling you should be chatting more, throwing around ideas, but you can’t seem to make it happen. Sound familiar? Even if […]

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5 More Digital Trends For 2014

Customer expectations of the brands they do business with are shifting. Digital information has been invited into nearly every crevice, niche and on-demand moment of our lives. Customers, especially those of us in the 16-45 age range, have developed new and fast-evolving expectations surrounding e-commerce and digital brand interaction. Here are 5 more trends that […]

in SEO

5 Digital Trends For 2014

It’s December, and 2013 is fast coming to a close. If you haven’t started thinking about 2014, it’s time. Next year is going to be another big one for digital marketing, with big, fast changes in the way people use and interact with the Internet. But don’t fret, we have you covered: #1. Converging Boundaries […]

in SEO, Web Design

Oneupweb : Is that Lobster (font) again?

Pablo Impallari’s Lobster is a well thought-out font that’s retro, distinct and variable. It also has the price tag of FREE; you can find it in Google web fonts and many other sites. The combination of style, price and quality of the alternatives and ligatures have caused designers to fall in love with it. This […]

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Oneupweb : French Paper + CSA Design = Awesome

Even though I am a designer who works primarily in the digital realm, there is still something about a paper swatch book that makes my heart skip a beat or two. They are often little design gems. And the ones I always reach for first are from French Paper. I’ve always loved the unique, quirky […]

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