6 Killer Songs You Heard First In Ads

If you think Spotify is a gift from god, and you get most of your news from AdAge, then you’re a lot like me. Music and advertising have the power to derive emotion and influence their audience in powerful ways. Combine the two, and that is a serious force to be reckoned with. Here are […]

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Is Email Marketing Something That We Should Consider?

If your digital marketing strategy were a family portrait, email marketing would be the red headed stepchild. Let’s give it a makeover… Why does it matter?  Because it works!  Whether you’re a business that offers products or services that tie to an E-commerce site or you’re a consulting firm that sells high price services, email […]

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Link Round Up: The Sauza Lifeguard

It’s Friday. It’s almost Cinco de Mayo. The sun is shining, birds are in the air, bikers and joggers are enjoying another beautiful day in Northern Michigan.  Yada yada yada. It’s a good day. But you know what makes it better? Tequila. Sauza’s killing it lately with its “Make It With a Lifeguard” campaign. The […]

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