Resources

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Disintermediation in Marketing: Risks, Opportunities, and Realities

The very heart of marketing—and business—is creating a strong connection between a brand and its customers. In the pursuit of convenience and efficiency, industries develop complex systems to build and maintain links between businesses’ tangible and intangible elements. Whether it’s manufacturing a car or providing a service, intermediation occurs whenever a third party is required…

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Three Digital Marketing Trends to Watch in 2025

The marketing landscape is constantly evolving, forcing marketers to make short-term tactical adjustments without losing sight of their long-term strategic objectives. At Oneupweb, we invest considerable time in identifying and analyzing current marketing trends to discover opportunities for our clients. From keeping up with search engine and social media algorithms to pivoting to adjust to…

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