Social Media

5 Tips for Increasing the Effectiveness of Your Social Strategy

“I don’t know why our social strategy isn’t working.  I setup Twitter, Facebook, Google+, Tumblr, Pinterest, Instagram, Snapchat, LinkedIn and YouTube!” More often than not, whenever I talk to clients during the discovery process and the conversation gets to Social, I get the aforementioned as a response to what’s not working for them. I think […]

in SEO

Link Round Up: The Sauza Lifeguard

It’s Friday. It’s almost Cinco de Mayo. The sun is shining, birds are in the air, bikers and joggers are enjoying another beautiful day in Northern Michigan.  Yada yada yada. It’s a good day. But you know what makes it better? Tequila. Sauza’s killing it lately with its “Make It With a Lifeguard” campaign. The […]

in Blog