Resource Archive

Avoid the Creep Factor: Retargeting Ads

It would be amazing if every single customer who came across your website followed a straight path to purchase. Someone visits your site for the first time, fills out a form-fill to download an ebook, then clicks the “Yes, I would like to talk to a member of the sales team” button. Minutes later, the […]

in Paid Media

The Inside Scope on Banner Ads

Banner ads have fallen on rough times.  According to BusinessInsider, banner ads started to die in 2012. A recent article from Digiday presents some abysmal stats for this 18-year-old advertising medium: trillions of these ads are served to US users yearly, yet the average click-through rates are less than 1% — in fact, the CTR […]

in Blog