Resources—

paid, earned, owned and shared media venn diagram

Paid, Earned, Shared & Owned Media: Embracing the PESO Model

What Is the PESO Model for Marketing? Those in the marketing and agency world are familiar with paid, earned and owned media. However, this familiar model has changed to include shared media as well, now making it the PESO model. PESO stands for the different types of media and break down like this: Paid media: […]

in Paid Media

A Look at Earned, Owned & Paid Media

An effective digital marketing strategy doesn’t rely on one tactic. Generating quality traffic and efficient ROI requires advertisers to regularly publish content that’s compelling, valuable and provides utility to the target audience.  There are different types of media that can be leveraged to deliver optimal performance; and knowing the difference between each type of media […]

in Paid Media