Resource Archive

A Look at Earned, Owned & Paid Media

An effective digital marketing strategy doesn’t rely on one tactic. Generating quality traffic and efficient ROI requires advertisers to regularly publish content that’s compelling, valuable and provides utility to the target audience.  There are different types of media that can be leveraged to deliver optimal performance; and knowing the difference between each type of media […]

in Paid Media

The Blurred Lines of Paid, Owned and Earned Media

Those in the marketing and agency world are privy to the buzzwords “paid,” “owned” and “earned.” Traditionally, they stand for the different types of media and break down like this: Paid: buying a 30-second Super Bowl spot Owned: your company’s website, blog and social media accounts Earned: getting free coverage in AdWeek But today the lines […]

in Paid Media