Resource Archive

Guided Discovery: The Importance of Curation in Ecommerce

With online sales representing “the lone piece of good news” for Best Buy during the holiday season and today’s announcement that JC Penney will cut 2,000 jobs and close 33 stores, doubt concerning the viability of “big box” retail is increasing. Yet no matter the future of Best Buy and JC Penney (or even traditional […]

in Web Design

Google Moves PLAs to the top of the SERP

Did you notice any changes in the Google search engine results pages (SERP) today? They involve where Product Listing Ads (PLAs) appear on the SERP and also an “Ads” identifier. Google has been busy updating its SERP, with an emphasis on PLA placement and a way to better identify paid content from a natural listing. […]

in Paid Media

Closing the Social Commerce Gap

Marketers have long battled to close the gap between the social love their products receive and the monetization that drives business. This battle is ever growing in social media. With the sharing culture that lives on Twitter, Instagram, Facebook and Pinterest, brands see their products going viral, but without a direct correlation to their bottom […]

in Blog