Closing the Social Commerce Gap

Marketers have long battled to close the gap between the social love their products receive and the monetization that drives business. This battle is ever growing in social media. With the sharing culture that lives on Twitter, Instagram, Facebook and Pinterest, brands see their products going viral, but without a direct correlation to their bottom […]

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4 Principle Paid Media Strategies for 2013 Holiday Preparation

The holiday season is just around the corner, and there‚Äôs no better time to prepare your holiday paid media strategies than now. This is often the busiest time of year for e-commerce clients, and a well-executed holiday campaign can make all the difference for a brand. Here are four tips to help you stay ahead […]

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