Now It’s Personal: 4 Tips for Personas in Higher Education Marketing

Non-traditional students mean the end of traditional higher education marketing campaigns. But personas are more important than ever. For digital marketers, few categories are as challenging and rewarding as higher education, particularly when it comes to driving enrollment. From messaging and creative to channel selection, reaching and connecting with qualified prospective students is difficult — […]

in Paid Media, SEO, Web Design

CRM Retargeting in Higher Education Marketing

In higher education marketing, successful enrollment campaigns follow the most basic rule of relationship marketing: there’s no substitute for personal contact. Beyond “The Big Three” (Cost, Financial Aid, and Academic Reputation), Noel-Levitz’s comprehensive 2012 study reveals “Personalized Attention Prior to Enrollment” as the leading factor to enrollment among four-year private first-year students. Despite this, the […]

in Paid Media