Resource Archive

Facebook Algorithm

The 2018 Facebook Algorithm: Beyond the Marketing Minute

The Facebook algorithm, much like my choice of lunch at work each day, is constantly changing. This week for the Monday Marketing Minute we decided to give you a quick overview of top-level changes to the algorithm and what they mean to brands. And since one minute isn’t nearly enough time to talk about how […]

in Social Media

Have You Checked Your Filtered Messages?

When’s the last time you checked Facebook Messenger? This week we read a mind-blowing article on HelloGiggles and we’re here to tell you that you might want to take a second look at your inbox (we have!). Those familiar with Facebook Messaging know how it’s laid out: there’s your standard inbox with the messages from […]

in SEO

E-Commerce on Facebook: Fool’s Gold or Goldmine?

Let’s call out the Facebook e-commerce elephant in the room; people are not spending time on Facebook to shop for your products. I know, I know, your ads are awesome. Your copywriter used to write for Spin magazine and Oprah. Your landing pages have one call to action, and it’s absolutely compelling. But the reality […]

in Paid Media

They’re Here: New Facebook Right Hand Column Ads Now Being Served

On June 24, 2014, Facebook rolled out its new ad format for ads that appear in the right hand column of the News Feed. We gave you readers a heads up about this back in April, in this post here. Here’s what you need to know now: Right Hand Column  (RHC) Ads are here RHC […]

in Blog

Facebook has Rolled out New Business Page Layouts—Have You Made the Switch?

Four months ago Facebook somewhat quietly announced they would be making changes to Facebook Business Page layouts. Well, the time has finally come. The updated design is available for all! If you haven’t already hopped on board and switched your account to the new layout, you will soon. Don’t lament It! Change is good. And, […]

in Blog

Coming Out on Facebook – 4 Simple Steps to Reach LGBTQ Users

You want the world to know. You’ve got a lot to show. And you want to show it to the LGBTQ market. As Pride month continues we turn our focus to reaching the elusive (not really) gay consumer on the most widely adopted social platform, Facebook. Here are 4 simple steps to utilize Facebook’s audience targeting […]

in Paid Media

Don’t Discount Google+ Yet

Okay, so Vic Gundotra, who led Google+, has left the company. And yes, plenty of sources, like TechCrunch, have reported that the G+ employees have migrated to other teams, which suggests a major shift or complete shutdown. But here are four reasons why you shouldn’t count G+ out yet. Reason #1: Google+ Is Not Facebook, […]

in SEO

Facebook’s New Ad Format: 3 Things You Need to Know

Social media marketers take heed: Facebook is rolling out a new design format for ads that appear in the right-hand column next to the News Feed. The key differences: they’re bigger and there will be fewer of them. The Facebook for Business blog reports this updated look “will make the right-hand column ads more visually […]

in Blog

Is Your Business Losing Reach on Facebook?

Does this seem familiar? Since Christmas your Facebook brand page has suffered. Reach has declined and no matter what you do it just gets worse. Unless you repeatedly pay to “sponsor” your posts, your business page keeps losing eyeballs. Despite having opted in to see your posts, your followers are no longer seeing what you […]

in Blog

The Disappearing Desktop: 3 Tips for Mobile Advertising

If you haven’t already, it’s time to get serious about mobile advertising. According to yesterday’s report from eMarketer, mobile ad spending grew by 105% in 2013, totaling a staggering $17.96 billion. Mobile advertising accelerated even faster in the United States, growing 122%. The data reflects a rapidly changing digital landscape: by contrast, eMarketer reports that […]

in Paid Media

Instagram Video vs. Vine: 5 Things Brands Should Consider

It seems incredible that Vine is barely a year old, and that Video on Instagram didn’t debut until June 2013. Particularly for brands looking to engage the Millennial market, short-format video marketing makes a compelling case. Short-format video appeals, in particular, to Millennials’ appetite for multimedia content and what Nielsen calls their preference for “off-beat, […]

in Paid Media, SEO

3 Myths of Facebook Advertising

In the months before its disastrous IPO, Facebook faced a lot of tough questions about the viability of its advertising business: Is the social network valuable for ecommerce? Could Facebook truly leverage its database in the face of growing consumer privacy concerns? Could it convince marketers of its continued relevance in an increasingly mobile world? […]

in Paid Media
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