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How Snapchat Helped Short-Lived Content Thrive

When Snapchat launched in 2011, its success was based entirely on short-lived content (or short-form content). A picture that disappeared after ten seconds?! Who would want to use that app? And what was the point? What began as baffling to some has become billions and although Snapchat experienced humble beginnings, it’s now one of the […]

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