Resource Archive

6 Killer Songs You Heard First In Ads

If you think Spotify is a gift from god, and you get most of your news from AdAge, then you’re a lot like me. Music and advertising have the power to derive emotion and influence their audience in powerful ways. Combine the two, and that is a serious force to be reckoned with. Here are […]

in SEO

Oneupweb : Two Strange Christmas Promotions

I’m a big fan of Pepto-Bismol. It provides relief from upset stomachs, nausea, heartburn, diarrhea and indigestion! It’s like a little pink miracle, and it tastes good, too. So when I heard there were more than 76,000 fans on the Pepto-Bismol Facebook page, I wasn’t really surprised.

in Blog

Oneupweb : Who’s the Hero for Saving Gap’s Logo?

Whether or not Gap intended to replace their classic, time-less and beloved logo for a cheap clip-art looking image to represent them…I can’t disregard the fact they got attention—loads of attention.

in Blog

Oneupweb: Should Customers Control Your Business Decisions?

Gap President Marka Hansen is probably feeling a little blue. Last week, Gap showcased a new logo on its website and the response was—well, probably not as she expected. Gap enthusiasts—for lack of a better term—really had something to say on social media sites like Facebook and Twitter regarding the new logo, most of which were not positive.

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