Resource Archive

Coming Out on Facebook – 4 Simple Steps to Reach LGBTQ Users

You want the world to know. You’ve got a lot to show. And you want to show it to the LGBTQ market. As Pride month continues we turn our focus to reaching the elusive (not really) gay consumer on the most widely adopted social platform, Facebook. Here are 4 simple steps to utilize Facebook’s audience targeting […]

in Paid Media

Make It Gay – 6 Reasons to Target the LGBT Market

Earlier this week we spotlighted 5 big brands that are hitting the LGBT marketing sweet spot, but what about smaller companies? Is there a business case for lesser known brands allocating precious marketing dollars to this audience segment? The answer is a resounding yes! According to Experian, there are several factors marketers should consider when […]

in Blog

Does This Ad Make Me Look Gay? 5 Brands Hitting the LGBT Marketing Sweet Spot

With Pride Month kicking off today, we wanted to turn the spotlight on 5 brands that are hitting the LGBT sweet spot and gaining support from the wider market along the way. With a nearly $800 billion dollar market share and quickly expanding, the LGBT community is a prime audience for brand growth across a […]

in Blog