Google AdWords, for example, has officially become the new and improved Google Ads It’s official! Google AdWords is now Google Ads. With this transition, which became official July 24, 2018, Google also rebranded and re-organized its other ad platforms into new brands: Google Marketing Platform and Google Ad Manager. The changes are a concerted effort […]
PPC, or paid media, refers to advertisements that businesses pay for every time a user clicks on their ad. The advertisers earn ROI from the leads and conversions that come from the paid-generated traffic. There are two main types of PPC advertising: Paid search ads, which appear in Google and Bing as links featured more […]
Last week, Google celebrated its 15th birthday. In exchange for relying on Google search day in and out, Google gave us two gifts: A hummingbird and “Not provided” search data. What’s New With Not Provided? Since October 2011, Google started to withhold search term data for anyone who was logged in to a Google account […]
On September 23rd, Google will automatically update all sitelinks to a new, upgraded format, which includes a lower, 25-character limit and specific landing page for each sitelink. This offers tremendous opportunity with the upcoming holiday shopping season. This gives e-commerce companies a great way to showcase Black Friday specials or to inform customers about the […]
Three examples of people using PPC in innovative, creative, and maybe even creepy ways.
n late March of this year, Google added a new feature to its AdWords platform, “topics”, an extension of contextual targeting which had previously been confined to keywords. With display advertising growth expected to outpace growth in paid search, Google appears to be making continued efforts to capitalize on this trend. According to a recent report commissioned by Interactive Advertising Bureau, display advertising grew by 24% in 2010 as the growth of search slowed to 12%.
As the popularity of smartphones increases, marketers gain more opportunity to target audiences with mobile ads.
What impact will we see in the world of paid search now that Google has launched their new Advertising Fundamentals exam? The creation of a more relevant and thorough exam process should create a more qualified and knowledgeable certificate holder.
Some of the features available in Google AdWords are not supported in Yahoo!. This tutorial will show you a quick and simple way to remove those items and prevent import errors before they happen.
You may have heard that Google can and will display PPC ads outside of your geo-targeted areas if the search query is deemed relevant to the services your business offers. Call me a control freak, but I want to control where my ads are shown, not Google.
As a way to increase ad relevance, CTR and user confidence in PPC ads, the Google Quality Score was born. Let’s take a closer look at a timeline of notable changes made to Quality Score since its inception.
Today is my birthday. With another year under my belt (nothing hanging over the belt… yet), I feel like I should reflect back on what has happened during the last year, at least the internet marketing related parts. Podcasting Podcasting…