Resources—

college students tossing caps into the air

Now It’s Personal: 4 Tips for Personas in Higher Education Marketing

For digital marketers, few industries are as challenging and rewarding as higher education, particularly when it comes to driving enrollment. Through all steps of the journey, reaching and connecting with qualified prospective students is difficult — and that’s to say nothing of actually getting them to apply. Personas bridge the gap by connecting marketers with […]

in Paid Media, SEO, Web Design

5 People You Need To Know To Market in Higher Education

Education must be personalized. When making decisions, prospective students are becoming more and more accustomed to programs and schools that cater to their unique needs and goals. Whether it’s a world leader in executive MBAs, a top art college or a career advancement institute, understanding the needs and attitudes of education consumers and stakeholders has […]

in Blog