Resource Archive

Badness for Badness Sake: Intentionally Bad Advertising

We’re all about being good for goodness sake, but sometimes it’s fun to be intentionally bad. There’s bad and then there’s intentionally bad. Bad backfires—badly. Intentionally bad inspires (or at least makes us chuckle). Usually, there’s an endearing quality whenever something is intentionally bad, and often a level of genuineness or authenticity latent within intentionally bad […]

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