Make It Gay – 6 Reasons to Target the LGBT Market

Earlier this week we spotlighted 5 big brands that are hitting the LGBT marketing sweet spot, but what about smaller companies? Is there a business case for lesser known brands allocating precious marketing dollars to this audience segment? The answer is a resounding yes! According to Experian, there are several factors marketers should consider when […]

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Does This Ad Make Me Look Gay? 5 Brands Hitting the LGBT Marketing Sweet Spot

With Pride Month kicking off today, we wanted to turn the spotlight on 5 brands that are hitting the LGBT sweet spot and gaining support from the wider market along the way. With a nearly $800 billion dollar market share and quickly expanding, the LGBT community is a prime audience for brand growth across a […]

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