Resources
Tilley Distribution’s Merger & Acquisition Rebranding
If you aren’t moving forward, you’re moving backward. In the wake of record-breaking M&A activity, brands are looking for ways to integrate diverse teams and create a new identity. Merger & acquisition rebranding demands introspection, deliberation and collaboration. Oneupweb has helped several clients navigate rebrands before, but our work with Tilley Distribution illustrates how to…
How to Make a Content Marketing Plan That Works
Businesses can’t afford to guess and check their content marketing strategy. By learning how to make a content marketing plan built around your goals and within your capabilities, you can create a road map that leads you from where you are to where you need to be. Before creating content, bring your stakeholders together and…
Pride Marketing Chat
Oneupweb is definitely considered an LGBTQIA+ friendly agency. In the past, we’ve donated to the Up North Pride foundation in Traverse City. Our insurance benefits cover domestic partnerships as well as marriages. We make space for everyone in our office, and at our table. This year, we sat down with two of our LGBTQIA+ colleagues…
What Is Brand Hierarchy?
Brand hierarchy describes how a company organizes its specific brands to best represent its services and meet the needs of its customers. Establishing a clear brand hierarchy can improve marketing performance, brand trust and authority, and each brand’s communication with its customers. Effective brand hierarchy is built on a strong strategic foundation. Grab your hammer….
Client Snapshot: HomeSteady Rebrand
Oneupweb began working with HomeSteady (previously Shazam Home Services) in December 2020. They asked us to help them create a new company name, logo, brand voice and brand guide. We also conducted user testing to refine branding recommendations and rebranded two customer journey maps for them. Scope of Work The Problem They felt their current…
Why Writing a Digital Marketing Case Study Will Convert All the People
Okay, maybe we took some poetic license with using the word “convert all the people.” However in a recent survey by B2B Marketing, of 112 marketers, two-thirds (66%) stated that case studies were “very effective” at driving leads and sales, and a further 32% found case studies to be “quite effective,” making case studies the…
How Market Research Helps Higher Education
Higher education is a rapidly changing industry. As a higher education marketer, you need to be armed with insights before making decisions. Market research for higher education allows you to make strong decisions that show your college or university is a thought leader who already knows your students. “Market research” may sound like a buzzword…
Why You Need Market Research
Market research is an important tool that solves marketing problems before they even happen. Many of the most successful marketing campaigns are backed by market research. In fact, the role of market research is to provide a business with pertinent data before that business embarks on a particular marketing strategy, therefore ensuring that strategy’s relevancy,…
Three Examples of How to Use Market Research
In today’s world, it’s crucial that small business owners understand everything about their business. Three important pillars of any successful business include its audience, its website and its brand strategy. Understanding these three pillars by conducting market research helps businesses better serve their consumers. Invest in market research in these three areas and watch your…
Now It’s Personal: 4 Tips for Personas in Higher Education Marketing
For digital marketers, few industries are as challenging and rewarding as higher education, particularly when it comes to driving enrollment. Through all steps of the journey, reaching and connecting with qualified prospective students is difficult — and that’s to say nothing of actually getting them to apply. Personas bridge the gap by connecting marketers with…
3 Healthcare Personas for Effective Healthcare Marketing
Healthcare is about choices. When making healthcare decisions, consumers are becoming more and more reliant on the internet and on their own social networks to determine the best options. Whether to research symptoms and treatments or to look into healthcare service offerings, consumers are increasingly going online to find medical solutions. In light of this…
Up Close & Personal : 3 Insights About Today’s Business Buyer
Someone called last week and said, “Carly, your blog posts are ridiculously awesome, but they all have a recurring mandate; know your audience. Can you please help me with that part!?!” No, actually, no one called and said that. Or emailed. Or left it in a comment. (But that’s ok, I will keep writing for…
