Resource Archive

Storyboarding Tips for Marketing Videos

Videos—they’re pretty neat. Especially the ones that garner millions and millions of views online or the ones that make you say “Man—I wish my company looked as cool as this one does in its reel.” There is no exact science to making a great video. There is a process, however. Practically everything starts before you […]

in Blog

Is an App More Important Than Your Website?

It’s a common question: should I invest more in an app or put those resources to work on a mobile-ready website? The answer: it depends. You’ve no doubt seen this statistic by now: More Google searches take place on mobile devices than on computers in 10 countries, including the US and Japan. It’s a pretty […]

in Web Design

Instagram :: Convert Likes into Conversions

Instagram is revolutionizing the visual web. The platform acquired by Facebook for a cool billion dollars, makes it easy to share artsy photos in an instant. And with more than 400 million active monthly users and 80+ million photos shared each day, it’s evident that consumers can’t get enough. One of the most unique attributes […]

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How Thinking Like a Marketer Can Improve Your Marriage (From a Typical Dumb Guy)

Happy Wife I used to watch a lot of HGTV’s House Hunters, until one too many platitudinous husbands acquiesced to some decision with the nauseating phrase “happy wife, happy life.” It’s so unoriginal and just . . . bleh. I’ve since moved on to greener television pastures, but in the moments when I’m actively trying […]

in Blog

Friday Content Roundup: “I’m Really Rich”

What do presidents, pasta, $3 websites, money, humblebrags and airplanes have in common? You guessed it, Donald Trump As we journey through this week’s gloriously weird/interesting/funny/disturbing (i.e., Donald Trump for President) content, keep in mind that it’s Friday and we are just trying to lighten the mood before we all head home from the office […]

in SEO

Friday Content Roundup: Let’s Be Real for a Second Here, Guys

This is the Friday content roundup, where we bring you a sample of the interesting/weird/goofy/fun stuff we found on the Internet this week. Welcome back to Friday, people! But let me forewarn you—this week, things were a little more somber than in past roundups.               Maybe it’s the weather. […]

in SEO

Featuring The One and Only Sara Ariza

Name: Sara Ariza Position: Director of Client Services What’s your average day like at Oneupweb? It’s never average. It starts with lots of coffee and always ends with enough material for stimulating dinner conversation (and not the gossipy type). Before 5:00pm, I’ll have typically worked on three or four client accounts – setting up, auditing […]

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Timing Your Launch: A Lesson from Kickstarter

Timing is one of marketing’s trickiest details. Think about a time when you and your team thought you had planned the perfect marketing tactic or campaign. But then things didn’t go quite as expected. What happened? Any number of things can sink even our best-laid plans—but maybe it was just bad timing? The Case of […]

in SEO

Marketing Tip of the Week: A Little Sugar

No matter what adjective you choose to describe the best, tastiest, most effective and totally Shweet marketing it’s important to remember that it takes more than just a 50-cent package of Kool-Aid to make your brand flavor stand out. It takes a little something extra that must be mixed to taste, occasionally adjusted and applied […]

in Blog

What the Dalai Lama Taught Me About Marketing

There are no rules, except the rules. An equally true sentiment: Nothing is true, all is permissible (which comes from Hassan the Assassin, though I’d like to focus on a more benevolent mind—the Dalai Lama). This is what he taught me about writing, but it applies to marketing and business, too. In 2006, the Dalai […]

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3 Ways You Can Use Animated GIFs in Your Digital Marketing

Whenever someone mentions a GIF (pronounced “Jiff,” like the peanut butter), you probably think about a short, funny clip, often featuring a cute animal or a little bit of schadenfreude. You know, something like this:   They’re not all that way. GIFs can be useful for marketers, too. Given their popularity (thanks, social media!) and […]

in SEO

Marketing Tip of the Week: Eyes on Your Own Paper

This Week’s Marketing Tip: Eyes on Your Own Paper! Who Says Your Competition is Getting It Right Anyways?    Don’t forget to check out and share last week’s marketing tip!  Our Previous Marketing Tips: Digits Attract Wandering Eyes The 3 Rs of Content Marketing Don’t Gamble with Your Reputation What Futurama Taught Us About Marketing […]

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