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What the Dalai Lama Taught Me About Marketing

There are no rules, except the rules. An equally true sentiment: Nothing is true, all is permissible (which comes from Hassan the Assassin, though I’d like to focus on a more benevolent mind—the Dalai Lama). This is what he taught me about writing, but it applies to marketing and business, too. In 2006, the Dalai […]

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3 Ways You Can Use Animated GIFs in Your Digital Marketing

Whenever someone mentions a GIF (pronounced “Jiff,” like the peanut butter), you probably think about a short, funny clip, often featuring a cute animal or a little bit of schadenfreude. You know, something like this:   They’re not all that way. GIFs can be useful for marketers, too. Given their popularity (thanks, social media!) and […]

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Marketing Tip of the Week: Eyes on Your Own Paper

This Week’s Marketing Tip: Eyes on Your Own Paper! Who Says Your Competition is Getting It Right Anyways?    Don’t forget to check out and share last week’s marketing tip!  Our Previous Marketing Tips: Digits Attract Wandering Eyes The 3 Rs of Content Marketing Don’t Gamble with Your Reputation What Futurama Taught Us About Marketing […]

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Marketing Tip of the Week: Remember The 3 Rs of Content Marketing

This Week’s Marketing Tip: Remember! The 3 Rs of Content Marketing Reduce: Don’t sacrifice quality for the sake of quantity. Reuse: Share your content everywhere. It’s OK to repeat good content. Recycle: Transform your content into new forms. One blog post has the potential to become an infographic, white paper, presentation and more.   If […]

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Marketing Tip of the Week: Don’t Gamble with Your Reputation

This Week’s Marketing Tip: What happens ONLINE stays online FOREVER. Don’t gamble with your reputation. Play it safe and everyone’s a winner   Don’t forget to check out and share last week’s marketing tip!   Our Previous Marketing Tips: What Futurama Taught Us About Marketing Speak to Me If You Do It—Put Some Budget To […]

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Marketing Tip of the Week: What Futurama Taught Us About Marketing

This Week’s Marketing Tip: “When you do things RIGHT people won’t be sure you’ve done anything at all.” –Futurama, The God Entity A.K.A. What Futurama taught us about marketing. And, a little about life too.   Here is a YouTube clip of the momentous moment. Don’t forget to check out and share last week’s marketing […]

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5 Things Sailing Taught Me about Managing Client Accounts

You know those reality TV shows where they drop you off in the middle of nowhere and then make you find your way home? That’s a lot like how I first learned to sail (and how I began my agency career…but that’s a topic for another day). As a kid, on a regular trip to […]

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Private Equity Holdings: The Business Case for Digital Marketing

If it don’t make dollars, it don’t make sense –DJ Quik The private equity game has changed—traditional returns on investment aren’t as impressive as they once were. So what can you do about it? While the basic rules of the game remain the same—buy, improve, sell—the tactics are different. Enter digital marketing. Game changer. Digital […]

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How Journalism Helped This SEO Get Good at the Internet

The job outlook looks bleak for bowling alley pinsetters. Same for typewriter salesmen, travel agents and switchboard operators. So why would anybody want to study print journalism at a time when newspapers are shutting down, circulation is drying out and newsrooms are doing the opposite of hiring? In 2008, this was a very real question. […]

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Why Business Marketers are Jumping into Snapchat

I’ll be honest. I had no idea how to use Snapchat until a month ago. Yes, I live and breathe digital marketing on a daily basis, but I had no idea how or why I would want to use it. Snapchat is a mobile app that allows users to send doodled upon photos to contacts; […]

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That’s No Moon: 3 Things You Need To Know About Google Universal Analytics

In the pivotal scene of one of the greatest movies of all time, Star Wars, Davish “Pops” Krail and his squad of Y-wings are making a run in the trenches of the Death Star, when suddenly bolts of lasers tear through two of his squadmates. “Lost Tiree, lost Dutch,” Pops manages, “They came from…behind,” he […]

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