Resource Archive

The Oneupweb Mobile Response Team Tackles Yahoo Gemini

You are less than a week away from Mobilegeddon (or Mopacalypse, or whatever other end-of-days moniker you’d like to attach to April 21, the day Google begins using a website’s mobile-friendliness as a ranking signal for mobile searches). Hopefully, your site is in order and accessible across devices. We’re going to assume so and take […]

in Paid Media

Yelp & Niche Apps Gain Ground in Exploding Mobile Search Market

It’s easy to spend more time deciding on a restaurant than actually eating out. Because if you’re anything like me, the process involves Shaking my UrbanSpoon app, investigating reviews on my Yelp app, comparing those to Google Reviews, scanning deals on my Groupon app and then hitting the Chowhound discussion boards for Plan B and […]

in SEO

The Disappearing Desktop: 3 Tips for Mobile Advertising

If you haven’t already, it’s time to get serious about mobile advertising. According to yesterday’s report from eMarketer, mobile ad spending grew by 105% in 2013, totaling a staggering $17.96 billion. Mobile advertising accelerated even faster in the United States, growing 122%. The data reflects a rapidly changing digital landscape: by contrast, eMarketer reports that […]

in Paid Media