Resource Archive

Google’s “Micro-Moments” Are All Local

The dominance of the smartphone and the increased connectedness of today’s users have given rise to a pretty dramatic shift in the way people shop, work, play, and live. For companies, this means a necessary evolution in the way they devise marketing strategies, particularly in the digital space. How does this shift play out? How […]

in SEO

Is an App More Important Than Your Website?

It’s a common question: should I invest more in an app or put those resources to work on a mobile-ready website? The answer: it depends. You’ve no doubt seen this statistic by now: More Google searches take place on mobile devices than on computers in 10 countries, including the US and Japan. It’s a pretty […]

in Web Design
person using an ipad during a micro moments search

Micro Moments and Mobile :: Good for B2B?

By now you have no doubt heard about the importance of mobile and maybe you’ve even heard of micro moments. But in case you need a quick refresher: Mobile is important for every brand and every audience. How important? Just consider these stats courtesy of Google’s Micro Moments: Your Guide to Winning the Shift to […]

in Blog

The Content Marketing Train Has Taken Off, Are You Onboard?

The best way for brands to connect with people is to behave like them–reacting and responding to the world around them as things happen. This means they need to be as instinctive, natural and–most important–creative as everyone else. But, as the velocity of content increases, the timeframe for responding decreases. Brands need to jump in […]

in SEO

Oneupweb Reviews: The Taco Bell App — Is Mobile Ordering Good to Go?

It’s lunch time and the Oneupweb Design and Marketing Departments are hungry. Not just any kind of hungry but the kind of hungry that can only be satisfied by a massive mound of tasty delicious Taco Bell. That’s right—Yo quiero Taco Bell! Satisfied with our choice, it leaves only one question. Do we dare try […]

in Web Design

Optimize Your Web Page for Voice Search

And help Google rank your page as the answer to conversationally-posed search queries. In Fall 2013, Google launched the Hummingbird algorithm in part to better understand conversational search queries – that is, the growing trend of users presenting their queries in the form of questions or commands (as if they were talking to a real […]

in SEO

Google’s Mobile Friendly Test Tool: How Does Your Site Stack Up?

As we’ve mentioned on this blog before: if you’re not thinking mobile, you’re not thinking relevance. Mobile usage is here to stay and it’s important for your website to cater properly to your mobile audience. We’ve been talking about this topic for a while now (see our August 6, 2013 post!), but now there’s a […]

in Web Design

Navigating the Paid Search Universe with Yahoo Gemini

Most of us know that Bing and Yahoo joined forces a few years back to battle Google in a fight for search engine dominance. Most of the time the partnership is pretty seamless and advertisers benefit by being able to run ads in both search engines from one account and combined monthly invoicing on one […]

in Paid Media

Google’s New Effort to Improve Mobile Search

As we know, Internet usage via mobile devices has overtaken access by desktop, and Google, as is its wont, is adjusting accordingly, so that it can continue to dominate search. The big G recently announced that if mobile searchers are thinking of clicking through to a specific page, and that page redirects users to a […]

in SEO

Don’t Discount Google+ Yet

Okay, so Vic Gundotra, who led Google+, has left the company. And yes, plenty of sources, like TechCrunch, have reported that the G+ employees have migrated to other teams, which suggests a major shift or complete shutdown. But here are four reasons why you shouldn’t count G+ out yet. Reason #1: Google+ Is Not Facebook, […]

in SEO

The Disappearing Desktop: 3 Tips for Mobile Advertising

If you haven’t already, it’s time to get serious about mobile advertising. According to yesterday’s report from eMarketer, mobile ad spending grew by 105% in 2013, totaling a staggering $17.96 billion. Mobile advertising accelerated even faster in the United States, growing 122%. The data reflects a rapidly changing digital landscape: by contrast, eMarketer reports that […]

in Paid Media
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