Resource Archive

Robot Butler Terrifies Me

A helping hand is on the way. Live in the future by living with the future. -Robot Butler marketing messaging Something tells me the Internet is messing with me—this can’t be a real thing. A robot butler “designed to take over every aspect” of my life— every aspect? This thing kind of spooks me out, […]

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More Native Than Native Advertising

Is there something more native than native advertising? Yesterday, I was cruising the Internet, browsing through a few of my favorite digital haunts, and I stumbled upon a Fast Company article highlighting a chair designed for public spaces (like airports) that actually shields you from the glances of passers-by. Being a bit of a privacy […]

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You’re Probably Doing It Wrong

“The more a piece of content looks like genuine editorial content, the more valuable it becomes.” —Felix Salmon, Reuters Felix Salmon’s quote succinctly describes the value point for native or content marketing—it’s a way for an advertiser to hold the attention of its target audience without the audience member realizing it’s being marketed to. Done […]

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The Inside Scope on Banner Ads

Banner ads have fallen on rough times.  According to BusinessInsider, banner ads started to die in 2012. A recent article from Digiday presents some abysmal stats for this 18-year-old advertising medium: trillions of these ads are served to US users yearly, yet the average click-through rates are less than 1% — in fact, the CTR […]

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