Resource Archive

Nike Powers Women to Be Better For It

On April 12, Nike launched #betterforit, an initiative to inspire women to be active, take on new challenges, and reach personal goals. The spot was created by Wieden + Kennedy and Nike says it’s their largest campaign yet to support and motivate women’s athletic journeys. It’s about “powering [women] to be better through services, product […]

in Blog

Yes. Design Is Good for Business.

“Design is now firmly on the business agenda. No longer the cherry on the cake for high-end goods and luxury brands, over the past decade it has gained relevance for the way organizations are structured, how they operate and how they think.” –Pietro Micheli The fallacies of yesteryear, where design is nothing but expensive decoration, […]

in Web Design