Resource Archive

Nonprofit Marketing ROI

Nonprofit Marketing: Calculating and Proving ROI

  Nonprofits, like many organizations, can struggle with getting a marketing budget that allows them to do everything their marketing team wants to do – or sometimes needs to do – to bring in the most qualified leads. So if you are working with a small budget and have big goals, how do you ensure […]

in Business
millennials at a clean water march

Millennial Marketing: Tips for Nonprofits

Millennials are now the largest living generation in the U.S., and nonprofits are looking for better ways to attract their support and loyalty as donors. Although the stereotypical qualities that you often hear associated with millennials may make nonprofits nervous, it is best to remember that there are a lot of great qualities found in […]

in Business

4 Lessons Nonprofits Can Learn From E-Commerce Holiday Planning

It’s no secret the holiday season is an incredibly important time for online retailers. For example, 2013 sales on Cyber Monday topped $2B, and all signs indicate that this number will grow in 2014. It’s also no secret the holiday season is incredibly important for nonprofits. Frankly, nonprofit organizations know the last two calendar days […]

in Paid Media