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What Do Apples & Kevin Costner Have in Common? (Hint: Halloween Costumes)

With Halloween less than a week away, we thought it would be fun to have this week’s blog show off some of our staff’s favorite Halloween costumes from years past. Enjoy our collaboration! What costume are you going to rock at this year’s Halloween party? Christina Marbury SEO/Content Project Manager and Erin Bernhard, Digital Strategist […]

in Blog

Storyboarding Tips for Marketing Videos

Videos—they’re pretty neat. Especially the ones that garner millions and millions of views online or the ones that make you say “Man—I wish my company looked as cool as this one does in its reel.” There is no exact science to making a great video. There is a process, however. Practically everything starts before you […]

in Blog

Is an App More Important Than Your Website?

It’s a common question: should I invest more in an app or put those resources to work on a mobile-ready website? The answer: it depends. You’ve no doubt seen this statistic by now: More Google searches take place on mobile devices than on computers in 10 countries, including the US and Japan. It’s a pretty […]

in Web Design

5 Things No One Tells You About Being A Leader

Being a leader simply means that you’re willing to be responsible for the people around you. I think that we mistake leaders for people that remind us of Politicians, Daredevil CEOs, or Bruce Willis in Armageddon (who, by the way, I think is still alive because he managed to create a rescue pod from asteroid […]

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The 10,000 Character Question: Will it save Twitter?

Twitter plans on making big changes in the coming months–will it open the platform up for 10,000-character Tweets (versus the current 140-characters)? Twitter is in trouble—but how many people care? (Kurt Russell can’t be the only one who doesn’t “get” Twitter…) The micro-blogging platform has had its fair share of issues—perhaps more than any other […]

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The Following Preview Has Been Approved for All Audiences

What can a marketing asset like a movie trailer teach you about marketing in general? If you’re like me, part of the experience in going to see a movie at the theater is equal parts wanting to see the new movie, wanting to sit and eat Reece’s Pieces and wanting to check out the trailers […]

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Going Mobile? Throw Away Those Personas

“Intent beats identity. Immediacy trumps loyalty.” This is Debbie.               She’s in her mid 60s,  a mother of two (boy and girl), with four grandchildren. She’s an aging business executive with ABC Corp. She’s worried about things like pollution and the current state of our education system, but she […]

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Micro Moments and Mobile :: Good for B2B?

By now you have no doubt heard about the importance of mobile and maybe you’ve even heard of micro moments. But in case you need a quick refresher: Mobile is important for every brand and every audience. How important? Just consider these stats courtesy of Google’s Micro Moments: Your Guide to Winning the Shift to […]

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The Benefits of “Vendor” Satisfaction?

In search of gratitude, are we doing all we can to foster meaningful business relationships? There’s a lot of chatter around employee satisfaction and retention. This blog is not about that (though there are several studies showing how millennials are more of a migratory workforce, holding down several more jobs than prior generations and it’s […]

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2 SEOs and a Microphone: Talking Brand and Local Search

Take a minute to listen to two of our SEOs talk shop in this episode of 2 SEOs and a Microphone.  Oneupweb Presents: Two SEOs and a Microphone: Episode Two from Oneupweb on Vimeo. Moving beyond the excessive focus on keywords and where a site positions, the two SEOs (Dave and Freddy) talk driving mobile […]

in SEO

The Most Expensive Keywords: 58% Are Location-Sensitive

Our friends at Hubspot recently published a blog highlighting an infographic containing the 100 Most Expensive Keywords on Google, and a big majority are location-sensitive. The list includes searches such as: San Antonio car wreck attorney Accident attorney Riverside VA Motorcycle accident attorney Los Angeles West Palm beach criminal lawyer Set aside that many of […]

in SEO
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