Resource Archive

An Interview with Oneupweb CEO, Lisa Wehr

What makes Oneupweb a better choice as a digital marketing agency? Truth is, we’re not always the right fit for a business. Today there are tons of choices when it comes to selecting an agency for building brands and promoting products and services. Heck, anyone with a pair of boxers and a basement can open […]

in SEO

Get Leads from Twitter Today with Lead Generation Cards

It’s small business week, and in honor of that, I was challenged to come up with a blog post that any small business owner or marketer could review, implement and recognize immediate marketing impact. Tall order, but I’m up to the challenge. I’d like to introduce you to Twitter Lead Generation Cards. Heard of them? […]

in Paid Media, SEO

Oneupweb Webinar: Optimizing Site Navigation for Conversion

Site navigation is more than just a directional guide. Designed properly, it’s a critical marketing tool. Optimized site navigation reinforces personal value, communicating relevance, establishing brand authority and personalizing user experience. Navigation design based on market research and customer data means stronger site performance, improved lead qualification, increased conversion rates and more. On Friday, March […]

in SEO, Web Design

Content Marketing: Are You Relevant?

Welcome to 2014, less than two months young and chock with its own flair: a polar vortex, the winter games, Princeton and Facebook with their public “my smarts are smarter than your smarts war”. Seems like it’s going to be eventful and full of content marketing fodder. (Yes, I had to drop that word into […]

in SEO

Is Customer Lifetime Value Part of Your Digital Marketing Strategy?

If you’re responsible for marketing your brand online, there’s a good chance the ROI question occupies a lot of your day (and, probably, a fair amount of your evenings). How do you best measure return on investment in paid media, content marketing, SEO and social media? Every brand and scenario is different, and there’s no […]

in Paid Media