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The OODA Loop, SEO and Digital Marketing: Act (Part Five)

Ernest Hemingway said, “Never confuse movement with action,” and I think he’s right. Movement without action is life without soul. Movement without action is mechanics without meaning. It’s creating a content marketing editorial content calendar, and never writing meaningful content. It’s writing blog posts “just because,” and not because the content helps your customers. It’s […]

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The OODA Loop, SEO and Digital Marketing: Orientation (Part Three)

The buildings were larger than life, the humidity was oppressive, and I was lost. It was late August 1995, and I had just taken the first big step of my life. After growing up in rural northern Michigan, I decided to attend college in downtown Chicago. Now I found myself lost among skyscrapers, trying to […]

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The OODA Loop, SEO and Digital Marketing: Observation (Part Two)

  “A man’s brain originally is like a little empty attic, and you have to stock it with such furniture as you chose.” Sherlock Holmes John Watson was shocked. Mrs. Whitney’s husband had been away way too long, and she had asked John to go find him and bring him home. Watson agreed, and now […]

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The OODA Loop, SEO & Digital Marketing: Introduction and Pitfalls (Part One)

“With ‘Patent Valuations,’ we’re down two spots in Google.” “Our recent content expansion has ‘Goodwill Impairment’ placing first in Bing.” It was a late summer day in 2013, and on the phone was one of the nicest client contacts Oneupweb has ever had. Our project manager was leading him on a fantastic voyage of keyword […]

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