While it’s not uncommon to read about attempts at gaming Google, each of these incidents have involved large internet retailers and the ensuing media coverage has provided a bit of transparency to the world of black-hat link building.
Microsoft Advertising Intelligence (Previously Microsoft adCenter Add-inBeta) is a remarkable tool that can be of assistance in researching and optimizing keywords for any paid search marketing campaign.
Search engine optimization is not simply about rankings. It’s about putting your website data and information to work in unique and meaningful ways.
The truth is that marketers have become so obsessed and pressured by ROI—it’s the sole determinant on whether or not to move forward with a new idea or marketing initiative.